Question 1

How does Stover connect a post to a deal?

Accepted Answer

You publish through Stover, and each post carries a tracked link. A small snippet on your site — pasted in once, like any analytics tag — recognizes the people who arrive through those links and keeps them connected to the post that sent them. When one of them fills in a form, books a call or converts days later, that outcome lands against the right post instead of an anonymous 'social' bucket. Attribution holds for 30 days, so someone who saves your page and comes back two weeks later still counts.

Question 2

How accurate is the attribution?

Accepted Answer

Accurate enough to decide what to publish next, and we will not pretend it is more than that. Clicks and conversions stay connected across separate visits, and your dashboard marks which conversions carry a source and which do not — so you are never guessing at the size of the gap. Where it breaks down: someone who clears cookies, moves between devices mid-journey, or converts somewhere no tool can see, like a phone call or a reply in a DM. Those go unattributed, and we would rather show you that than quietly round it up.

Question 3

Is it hard to set up?

Accepted Answer

No. Connect your social accounts — one click each — and paste the snippet into your site's header the same way you would add any analytics tool. Add it to each site or landing page you want covered. No developer, no configuration to work through, and support will walk you through it if you get stuck.

Question 4

Does it work with my existing website and forms?

Accepted Answer

Yes, and you should not have to rebuild anything to find out. Typeform, Calendly, HubSpot forms, a native contact form, a Shopify checkout — conversions are picked up on the pages you already have. Run several sites or landing pages and they all report into one dashboard.

Question 5

Which social platforms are supported?

Accepted Answer

Scheduling and publishing works on LinkedIn, X, and Instagram. Attribution tracking works everywhere you can share a link — that includes LinkedIn posts, X threads, Instagram bios, YouTube descriptions, email newsletters, Slack messages, or any other channel. If someone clicks your tracked link and ends up on your site, we capture it regardless of where the link was shared.

Question 6

How is this different from a CRM like HubSpot?

Accepted Answer

Traditional CRMs track website visits and email opens, but they can't tell you which social media post generated a specific deal. That's the gap Stover fills. We connect the full chain: a post you published, the person who clicked, the form they filled out, and the deal you closed — all linked together. Stover also includes content scheduling and an AI writing assistant, so you don't need separate tools for publishing. It's a CRM, a scheduler, and an attribution engine in one place.

Question 7

Can I cancel anytime?

Accepted Answer

Yes. No contract, no cancellation fee. You can start with the free plan (up to 10 tracked deals) and upgrade when you're ready. If you cancel a paid plan, you keep access until the end of your billing period. Your data stays available for export.

Question 8

Will this work for my type of business?

Accepted Answer

Stover is built for people who create content to generate leads and close deals — solopreneurs, consultants, agency owners, SaaS founders, coaches, and B2B service providers. If you post on social media and want to know which content actually brings in revenue, this is for you. It's less suited for B2C impulse purchases or businesses that don't use online content as a sales channel.

Capability	Your Current Stack HubSpot + Buffer + ChatGPT	Stover Everything included
Trace revenue to specific posts	Not possible No tool connects social to CRM	Built in First & last touch attribution
Schedule across LinkedIn, X, Instagram	Buffer: from $6/mo per channel No revenue analytics	Built-in All platforms, one workflow
CRM with deal tracking	HubSpot: from $20/mo per seat Pro needed for pipelines: $100/mo	Included Unlimited contacts & deals
Multi-touch attribution	Doesn't exist Custom dev: $5K+ and months to build	Out of the box Works from day one
AI content assistant	ChatGPT: $20/mo Copy-paste between tools	Integrated Writes where you publish
Data sync & reporting	5+ hrs/week manual work Spreadsheets and tab-switching	Fully automated Real-time dashboards
Total cost	$58+/mo minimum And still no revenue attribution	From $79/mo With the one feature no other stack has

Create content that
closes deals

Good morning Alex

Your content drives revenue. You just can't prove it.

Turn Engagement into Dollars. Automatically.

Track Every Deal to Its Source

Your Content ROI, Crystal Clear

Your Content Creation System

Make Data-Driven Decisions

Everything you need to prove content ROI

Revenue Attribution

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Automate your workflow. Connect everything.

Built for how you sell

Know which posts start the conversations that become contracts

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